Pureology
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Pureology is the #1 professional colour care brand, offering 100% vegan and sulphate-free haircare that delivers salon-quality results while protecting and preserving colour-treated hair. Founded in California in 2001, Pureology pioneered clean beauty in professional haircare, creating high-performance formulas powered by antioxidants, plant extracts, and patented AntiFade Complex®. Loved by hairstylists and clients worldwide, Pureology offers tailored systems for every hair need from strengthening with Strength Cure and hydrating with Hydrate, adding lightweight volume with Pure Volume, or smoothing frizz with Smooth Perfection. Pureology’s commitment to sustainability means every formula is not only effective but also eco-friendly, cruelty-free, and gentle on hair and scalp.
Pureology Best Sellers
Pureology Ranges
Hydrate Collection
Supple, soft, sealed. For strands that seek a sensorial splash of intense moisture and supple softness. Our ultra-nourishing formulas shield against damage, seal in vibrant color and smooth even the thirstiest tresses from root to tip.
Strength Cure Collection
Defy damage with decadence. Our protein infused, fortifying formulas deliver stronger strands with a luscious, nourished feel.
Colour Fanatic Collection
Prime, protect, perfect. A beautiful blend of sensorial styling and luxurious care, this multi-tasking leave-in is packed with 21 benefits for all hair types and textures.
Pure Volume Collection
The lusciously lightweight lift your strands deserve. Weightlessly adds body and restores movement for supremely soft hair that flows freely.
Smooth Perfection Collection
A satisfyingly sleek solution to tame frizzy tresses. Helps to reduce frizz, giving you instant smoothing with a lustrous shine.
