K18 makes the impossible possible. Biology-first haircare uses biotech + biomimetics to unlock new and lasting solutions to solve hair concerns with patented tech, problems that traditional cosmetic chemistry has only covered up. 

Using biotech, they recreate in the lab exactly what all hair types need to stay soft, strong, and bouncy – nothing more, nothing less – for optimal effectiveness in fewer steps, with fewer ingredients, and in less time.

With the right technology, everyone can have their healthiest hair.