Founded upon principles of pH science and protein technology, Redken has been a pioneer in professional product innovation since its inception in the 1960s. Captivating generations of fans through fashion, inspiration and innovation, Redken is renowned for its award-winning products, colour services and elite line of celebrity muses, global trend-makers and the industries freshest salons. Fashion obsessed, Redken brings salons the latest hairstyles and colour trends straight from the runway through cutting-edge products, techniques and salon services. Loved by the fashion and beauty press, Redken is a regular winner of the most prestigious beauty awards worldwide.