Boost your colour with salon-fresh vibrancy every time you wash your hair using L’Oréal Professionnel’s Serie Expert Vitamino Color Soft Cleanser Shampoo. Concentrated in caring ingredients including a powerful combination of Resveratrol and Panthenol, the shampoo works to gently eliminate impurities whilst helping to preserve your hair’s hues and prevent fading. Ideal for damaged and weakened colour-treated hair that’s sensitive and brittle, the creamy shampoo creates a foamy lather that respects and reinforces the hair’s fibers from root to tip.