Kérastase Genesis Bain Hydra-Fortifant Anti Hair-Fall Shampoo for Weakened Hair – 250ml

Genesis Bain Hydra-Fortifant 250ml is an anti hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fiber to reduce the risk of hair-fall due to breakage. This rich formula forms an unctuous foam removing dirt and excess of oil while providing intense nourishment for dry hair. Its gentle cleansing action soothes and hydrates hair from root to tip, leaving a lightweight feel. Enriched with a potent combination of Edelweiss Native Cells and Ginger Root, it strenghtens the fiber for intense resilience to reduce the risk of hair-fall. Hair is prepared to be treated, nourished and fortified with a fuller look

STEP 1: Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair.
STEP 2: Add water and emulsify. Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities. Rinse thoroughly.
STEP 3: Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly.

•93,3% less breakage*
•93,3% more resistant*
•93,3% stronger hair*
•49% increase of softness**
•Reduced hair-fall due to breakage by 93,3%*
•65% more hydrated/nourished hair**
•49% increase of softness**
•Bodifies and plumps the hair fiber when combined with Masque Reconstituant***
*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application