K18 TripleBright Oxidation Defense Purple Shampoo 443ml

Hard water is a global issue, and exposure to this water is particularly troublesome for lightened hair. This hair type is more porous and vulnerable to buildup and embedding of metals and minerals. Copper, iron and calcium accelerate oxidation, leading to the formation of warm brassiness in once pristine blonde tones.

Purple pigment in toning shampoos attempt to neutralize this, but often leave blondes stained, uneven, muted and dry in the process.

TripleBright is proven to reduce and keep away the 9 most common minerals and metals found in unfiltered tap – calcium, magnesium, copper, aluminium, zinc, nickel, cadmium, lead and iron. Not only are blonde tones renewed, their brilliance is preserved for a stretch of time never seen before.

Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

Water(Aqua)(Eau), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate, Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, Tetrasodium Glutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, Sodium Hydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), Hexyl Cinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene, Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.