ghd platinum is the first SMART hair styler that predicts your hair needs. The platinum stylers heat is monitored 250 times per second through its predictive technology, the styler recognises the thickness of your hair and speed at which you are styling and adjusts accordingly so you get unbeatable results personalised to you. The ghd platinum styler recognises each section of hair and adapts the temperature to ensure the optimum temperature of 185ºC is consistent across the two plates. The innovative ghd straightener delivers ultimate styling results with healthier, stronger-looking hair compared to another styler at 230°C.