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Prolongs color radiance while nourishing, conditioning and boosting shine

Rebellious, frizzy and dry hair have finally met their match!

Tone and nourish grey, silver and platinum hair with the L’Oréal Professionnel Serie Expert Silver

A breakthrough in damage repair for very dry, damaged hair.

Curl Expression

Discover the routine for intense hydration and long lasting definition, perfect clumping, no weight down on hair.

L’oreal Professionnel presents Serie Expert Pro Longer, the 1st professional line that renews lengths and fills-in ends, powered by the patented thickening technology Filler-A100.

When it comes to your hair care routine, you likely give your mid-length and ends tons of TLC. But what about your scalp? If you haven’t been paying attention to your scalp, too, it’s time to switch things up.

The Mythic Oil range by L’oréal Professionnel treats, pampers and transforms the look of your hair with a glossy, soft, nourished and supple finish.

Combining technology with an artistic edge, Loreal Professionnel pride themselves on producing high performing products that can be used to recreate the latest hair trends at home or in-salon.

A new generation of complete nutrition for dry, undernourished hair

At L’Oréal Professionnel, we believe in the powerful combination of advanced research and professional expertise to give you the hair you’ve always wanted. Our most innovative products are used and approved by some of the greatest names in hairdressing, allowing us to be at the head of both trends and technology. You’ll find our products backstage at the biggest fashion week shows and in the hands of our top stylists. Everyone’s hair is different which is why we have an extensive range of haircare, styling and colour products to meet your individual needs.